Posts Tagged Miscellaneous Marketing

How “Corporate” Do You Like Your Social Media

Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

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Eavesdropping On Your Customers?

It’s not that I condone listening to others talk while in restaurants (guilty). Nor do I condone wiretapping or spying (no comment). But when developing marketing plans or strategy for clients, I like to get as much information – fill in the who’s what’s where’s why’s and

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Building Blocks For A Stronger Brand

Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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“iPod Am I…”

A week-or-so ago, I had a quick Twitter conversation with Terry Starbucker comparing play lists on our iPods. I asked him if what we had on our iPods helped to define our personal brands. Here’s the conversation (top down)… In subsequent tweets I’ve seen by Terry mention

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10 Takeaways From Inside Interactive, Phoenix ‘08

This weekend, The Brand Chef traded in the ‘ol toque blanche for something closer to a mortarboard. I just returned form a weekend seminar hosted by The Agency Management Roundtable on the workings and strategic approach to building an interactive agency. As promised, (via Twitter) I wanted

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8th Grade Was NEVER So Cool!

I have some fellow bloggers (Angela and Mike) that are big… no… HUGE advocates for the use of advanced technology in the classroom. They counsel and coach educators, businesses, boards, parents and just about anyone that will listen on the advantages of learning through advanced technology –

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Cooking 101 – Turn The Flame Down

A slow, steady simmer will always result better, infused flavor and richness over thrusting your meal into a white-hot, roaring flame (think 5-star restaurant vs. campfire jamboree). The same theory applies to your marketing program. If your marketing budget goes up in smoke because you tried to

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Marketing Mistakes – A Baker’s Dozen

Over the years, I’ve seen some incredibly successful marketing campaigns and some pretty dismal ones. Two questions I’m continually asked are: “What works?” and, conversely, “What doesn’t?” My answer is usually something along the lines of “It depends,” which is usually followed by the ubiquitous blank stare…

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Negative P.R. Is Still P.R…. Right?

PETA. Sometimes that’s enough to understand why I titled this post as I did. But yesterday I read Jack Neff’s article in Advertising Age and simply had to comment. It seems as though PETA Exec VP Tracy Reiman sent a letter directly to Ben Cohen and Jerry

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This Rump Is Brought To You By…

Remember back, just a few years, a cartoon with Daffy Duck where he pulls his tail feathers up and exposes, emblazoned in all its glory, the WB logo – smack dab on his protruding rump? As a kid, (and admittedly, even now) I thought a logo on

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