Posts Tagged Marketing

Who Tipped the SXSW Apple Cart?

I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the convention center.

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TRUE Brands – Part 4, Conversation is So… Engaging.

This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 3, How Do You Scare a Brand with a Cold? Unique Up On It!

This post is the third in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 2, It’s Not You, Really.

This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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