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Posts Tagged Marketing

3 Questions You Need To Ask

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready to

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Competition, Cooperation In Social Media – What A Week!

When it comes to a little friendly competition, I’m all game.  I love the challenge.  I love the strategy.  And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central

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Are You Listening?

How do social media tools work within your marketing plan?  Have you thought of how to integrate Twitter into your public relations strategy?  Is your employer brand reflected properly on LinkedIn?  Can social media augment all of these practices? All very valid questions… At this week’s Greater

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Inbound Marketing 101 – Picking The Brains!

Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.”  I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites. One

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Watch Where You’re Swingin’ That Thing…

Desire and a baseball bat… maybe a leather glove…  That would make me a major leaguer, wouldn’t it?  No? Okay, well, then give me some spiffy pin-striped pants and a jersey with the number “2” on it…  Now I’m just like Derek Jeter, right? STOP IT! Just

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Boomers’ Branding Ballyhoo

Hey Boomers…  what would you do if you spent the last 35 (or more) years of your life working to secure your family, your finances, your future, and the economy tanked? Suddenly you find yourself out of a job due to corporate “out-placement” or “downsizing.” Suddenly, the

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T.G.I. Fridays Steps In It Socially?

T.G.I. Fridays …  what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,

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Are You Ready For Socialnomics™?

Explain to your parents the fascination you have with social media.  Better yet, explain the advantages of social media MARKETING to a company CEO, CFO, CMO or any number of other CxO’s.  They’ll stare at you like some kind of snake oil salesman. Better yet, give them

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Seven Steps To Staying Socially Top-Of-Mind

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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Recipe For Success… Lawyers, Brand Thyself!

I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to aggressively

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