Weathering A Crisis Storm – Focus on The Long Game

the brand chef syndicated blog content

Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

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300 Stories – A New Year, A New Milestone

the brand chef syndicated blog content

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Strategy Sparks Joy and So Much More

strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

the brand chef syndicated blog content

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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Strategy Sparks Joy and So Much More

the brand chef syndicated blog content

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and

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TRUE Branding and Building a Stronger Association

public speaking andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it

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