Posts Tagged marketing communications

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

brand marketing

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going

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Strategy Sparks Joy and So Much More

strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

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TRUE Branding and Building a Stronger Association

public speaking andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it

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Giving The Smack Down To Defeat

“When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.” — Alexander Graham Bell This is for those of you out there that dwell just

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Those Clever Spammers

I have to give it to the spammers out there. They are starting to get a little more clever.  I receive BUCKETS of spam every day. Everything from “Male Enhancement” solutions to “The BEST BUSINESS INVESTMENT SOLUTION IN THE WORLD.” sure…  don’t we all Lately, though, I’ve

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The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

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