Weathering A Crisis Storm – Focus on The Long Game

the brand chef syndicated blog content

Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.

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300 Stories – A New Year, A New Milestone

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Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

brand marketing

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going

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Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

the brand chef syndicated blog content

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

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Strategy Sparks Joy and So Much More

strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

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Time Has Shrunk. Has Attention to Quality as Well?

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We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

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In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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Strategy Sparks Joy and So Much More

the brand chef syndicated blog content

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and

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TRUE Branding and Building a Stronger Association

public speaking andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it

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Giving The Smack Down To Defeat

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“When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.” — Alexander Graham Bell This is for those of you out there that dwell just

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