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Posts Tagged ‘Iowa’

A Plan Is Worth 1,000 Words

As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board.  I did get some answers, but none that I would have been comfortable with. 

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Ferris Bueller and Carl Jung = “Righteous Dudes.”

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.
Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when

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The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply.
In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that
“…if everyone worked

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Snow Day Social Media Fun – February 2, 2011

What do YOU do on a Snow Day in central Iowa? Well, if you’re at all involved in social media, you get online and jump into the conversation (ANY conversation). There’s always a chat, a dialogue, a debate or simply silly talk going on

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Put Away The Playbook – You Know This Already!

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10)
Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their clients

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You Can’t Rely on Gimmick Branding

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed.
The request came out of the blue (proof of building a

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Can We Treat Our Customers Like Children?

Yep, it’s coming. Christmas.
Sure, right now it’s 93 degrees (in my neighborhood) and Christmas is a whole 156 days away, but I can almost see all of the commercials now. Don’t they start airing some time in September?!? And shortly after, my kids start communicating

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Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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What A Vacation!

What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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