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Posts Tagged innovation

Put Away The Playbook – You Know This Already!

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10) Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their

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Pioneering The Memory Sharing Niche

How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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Are You Good, Or Are You DAMN Good?

A thought came to my mind this morning.  It was in relation to a “Get-Going Groove of the day” post I made about Jaco Pastorius. “Are you good or are you damn good?” He was a troubled musician that had a talent that was second to none.

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