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Posts Tagged ENGAGING

Don’t Be A Brand Poser

TRY-to-engage

Today, I’m speaking as your brand advocate.
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now […]

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Is It Branding Or Just Bacon?

I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing. […]

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Conquer Writer’s Block – Save The World!

Life spins around us pretty fast. It’s astounding that when we sit down to write, create, work, or whatever; the world comes to a screeching halt. Of course the distractions, the annoying emails, the tweets and post alerts seem to continue, but when creating really matters, you […]

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Be Unique. Be Infectious. Start Something Bigger Than “You.”

Can you say your brand is unique?  Can you say you’re a pioneer?
It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.”
My answer:
“You can’t  Being […]

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Word-Of-Mouth At Light Speed

Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like:
If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate that […]

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Your Marketing Can’t Fix Crazy…

Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:
“Your […]

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3 Questions You Need To Ask

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready […]

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Are You Listening?

How do social media tools work within your marketing plan?  Have you thought of how to integrate Twitter into your public relations strategy?  Is your employer brand reflected properly on LinkedIn?  Can social media augment all of these practices?
All very valid questions…
At this week’s Greater Des Moines […]

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Inbound Marketing 101 – Picking The Brains!

Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.”  I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites.
One of […]

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Hello, I’m Following You On Twitter.

Now that you have a Twitter account, what do you do to make it work for you?
Jump In and Start Tweeting:
Social media is not exactly social in the beginning.  It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts about themselves […]

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