Posts Tagged Effective Branding

Have I Got a Deal for You! (or ¡Tengo conseguí un reparto para usted!)

In an AdAge article, posted this morning, General Motors Chairman, Rick Wagoner told newspaper publishers that the automaker was reviewing the option of changing promotional strategies from the readily recognizable, but often overlooked, “Everything is On Sale” approach to more of a story-telling, advertorial one. He also