Posts Tagged Effective Branding

Recipe For Success… Lawyers, Brand Thyself!

I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to aggressively

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A (Baker’s) Dozen Ways to “Tech Up” in 2009

Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made

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Look At What You’re Saying.

A picture is worth a thousand words. We’ve all been told that since we could speak. But, what if you turned it around. Have you ever wondered what our thousands of words actually portray? Let’s take a look… I write – sometimes all day, every day –

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How “Corporate” Do You Like Your Social Media

Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

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Building Blocks For A Stronger Brand

Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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Marketing Mistakes – A Baker’s Dozen

Over the years, I’ve seen some incredibly successful marketing campaigns and some pretty dismal ones. Two questions I’m continually asked are: “What works?” and, conversely, “What doesn’t?” My answer is usually something along the lines of “It depends,” which is usually followed by the ubiquitous blank stare…

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This Rump Is Brought To You By…

Remember back, just a few years, a cartoon with Daffy Duck where he pulls his tail feathers up and exposes, emblazoned in all its glory, the WB logo – smack dab on his protruding rump? As a kid, (and admittedly, even now) I thought a logo on

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Sharing As A Networking Tool

I have seen some pretty heavy-handed attempts at networking. I think we’ve all experienced it, from telemarketers to Chamber functions and “that guy” that just won’t back down. Over at The Society for Word of Mouth, Ulla Jones offered up a simple, yet profound slogan to remember

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Can You Jump A Generation Gap?

In a recent post by Mike Sansone over at Converstations.com, a couple of videos (example below – feed readers, click through to The Brand Chef) illustrated the vast differentiation in information resource vehicles and how generations have changed the way they acquire information. Although the post was

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Follow Up – Simmering Judgments

In my maiden “Simmering Judgments” review, I outlined the personal brand of Bravo TV’s TopChef contestant Chef Richard Blais with an outstanding ranking of 3.625 stars (of 4 possible). In a nutshell, he was my pick for TopChef based on his TRUE (Truthful, Relevant, Unique, Engaging) personal

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