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Posts Tagged education

3 Questions You Need To Ask

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready

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Are You Listening?

How do social media tools work within your marketing plan?  Have you thought of how to integrate Twitter into your public relations strategy?  Is your employer brand reflected properly on LinkedIn?  Can social media augment all of these practices?
All very valid questions…
At this week’s Greater Des Moines

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Inbound Marketing 101 – Picking The Brains!

Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.”  I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites.
One of

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Watch Where You’re Swingin’ That Thing…

Desire and a baseball bat… maybe a leather glove…  That would make me a major leaguer, wouldn’t it?  No? Okay, well, then give me some spiffy pin-striped pants and a jersey with the number “2” on it…  Now I’m just like Derek Jeter, right?

STOP IT!
Just because you

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Hello, I’m Following You On Twitter.

Now that you have a Twitter account, what do you do to make it work for you?
Jump In and Start Tweeting:
Social media is not exactly social in the beginning.  It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts about themselves

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A Nip Here, A Tuck There…

Sure…  every now-and-then, a brand needs to be “refreshed.”  But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner).  Care needs to be taken not to destroy your brand integrity while maintaining your current brand

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Tasty Morsels: Do You Have a “Cracker Jack” Brand?

Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction.
Until that time, the snack candy company was finding difficulty positioning themselves

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Resources For Your Story – A Baker’s Dozen

There’s a question I like to ask of myself (and others) on a regular basis:
“Is there more to the story?”
It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my socks, every

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A (Baker’s) Dozen Ways to “Tech Up” in 2009

Welcome to 2009! Man, it’s been a pretty wild ride.
Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans

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Look At What You’re Saying.

A picture is worth a thousand words. We’ve all been told that since we could speak. But, what if you turned it around. Have you ever wondered what our thousands of words actually portray?
Let’s take a look…
I write – sometimes all day, every day – everything

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