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Posts Tagged education

The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

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The 8 D’s Of Successful Marketing

If I include my college internship, this September will be my 20th year working in, on and around marketing. I’ve seen some successful campaigns. I’ve seen some pitiful campaigns. Fortunately, I’ve learned something from them all, but the most important thing I’ve learned is how to tell

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You’re Going To Die Anyway

Feel that? It’s your life slipping away. Yep. Every second of every minute that you spend reading this post, you’re slowly dying. Breath by breath, each heartbeat with each syllable, you creep closer to the end. oooooooooh…. Pretty ominous, huh? So, why the dark perspective? Well, this

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Time To Paint The Barn?

There it stands before you – a big eyesore. It’s weathered and showing it’s age. Your neighbors scowl and roll their eyes as they drive by. Time and the environment have dilapidated the exterior, showing flakes and deep veins of coarse texture. But the foundation and supports

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans.  One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among

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Who’s The Fool?

I’m a HUGE Paul McCartney fan.  If you follow my “Get-Going Groove of the day” tweets, you probably figured that out.  But I remember when I first read the rumors of Paul McCartney’s early demise. It was in a retrospective in Rolling Stone magazine (here’s some current

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Under A Social Media Spell?

Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically the marketing departments of

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Addiction Can Be A Good Thing?

Hello, my name is Andy…  I’m a Social Media Addict. (all together now…  Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs…  smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?  Is

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5 Things I Hate About Branding Experts

Walk in to virtually any ad agency and you’ll find ’em.  They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair.  Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck.  They make themselves

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YAY, Twitter Lists… Now What?

What does the recent addition of  Twitter Lists mean to you?  It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine?  That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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