<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Brand Chef &#187; dealer support</title>
	<atom:link href="http://thebrandchef.com/tag/dealer-support/feed/" rel="self" type="application/rss+xml" />
	<link>http://thebrandchef.com</link>
	<description>Let&#039;s Get Cookin&#039; -- The Brand Chef Helps Spice Up Your Brand!</description>
	<lastBuildDate>Thu, 03 May 2012 19:36:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Don&#8217;t Leave Your Customer Out In The Cold</title>
		<link>http://thebrandchef.com/2010/02/dont-leave-your-customer-out-in-the-cold/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dont-leave-your-customer-out-in-the-cold</link>
		<comments>http://thebrandchef.com/2010/02/dont-leave-your-customer-out-in-the-cold/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 17:29:54 +0000</pubDate>
		<dc:creator>TheBrandChef</dc:creator>
				<category><![CDATA[brand extension]]></category>
		<category><![CDATA[engaging]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[auto repair]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[dealer support]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[mechanics]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://thebrandchef.com/?p=2087</guid>
		<description><![CDATA[For those of you that know me, locally, you&#8217;ve all probably heard (or even witnessed) the troubles I&#8217;ve been having with my 2004 Jeep Liberty. It seems like the winter of &#8217;09-&#8217;10 has taken a pretty good toll on my little SUV. And for the past 14 to 16 months, I have been in one [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thebrandchef.com/wp-content/uploads/2010/02/mechanics_love_me.jpg"><img class="alignright size-medium wp-image-2092" title="mechanics_love_me" src="http://thebrandchef.com/wp-content/uploads/2010/02/mechanics_love_me-241x300.jpg" alt="mechanics_love_me" width="201" height="237" /></a>For those of you that know me, locally, you&#8217;ve all probably heard <em>(or even witnessed)</em> the <strong>troubles</strong> I&#8217;ve been having with my 2004 Jeep Liberty. It seems like the winter of &#8217;09-&#8217;10 has taken a pretty good toll on my little SUV. And for the past 14 to 16 months, I have been <strong>in one auto service center or another</strong> for everything from new tires, new break pads and rotors &#8211; all &#8217;round, dead battery, cracked windshield <em>(not yet fixed)</em>, various alignment issues <em>(I need to stop plowing through snow drifts)</em>, and, of course, the routine oil changes and maintenance.</p>
<p>For a while there, I&#8217;d become accustomed to sitting in <strong>small, cold, white rooms and drinking stale coffee out of 8 oz Styrofoam cups.</strong> Hell, I used so many of those little things; I think I&#8217;m partially to blame for this global warming crap. We&#8217;ll need to talk to Al Gore about that one.  And what&#8217;s up with those <strong>19&#8243; RCA TVs mounted in the corner, flickering the local PBS station. </strong>Is that a service department prerequisite?<strong><br />
</strong></p>
<p>Anyway, yesterday, <strong>I&#8217;d finally had enough.</strong> For about three weeks now, I&#8217;d been driving my little Jeep 40 to 60 miles a day with a heater that would only blow hot air if it was going <strong>45 miles per hour or faster</strong>.  Yes,  I live above the Mason-Dixon line and I have a shoddy heater in my car&#8230;  <strong>Brilliant!</strong></p>
<p>It wasn&#8217;t such a huge deal for the trips into the office and back; I take the bypass in where 75 MPH is the median speed.  But once I got off the bypass or was driving through town, the frigid bite really set its teeth in.  Yesterday, it was -12˚F on my way into the office, and 30 seconds off the bypass, <strong>my car went from cozy warm to cold enough to freeze snot </strong><em>(trust me)</em><strong>.</strong> By the time I got to the office parking lot, I was worried about frostbite on exposed extremities <em>(thank GOD for seat warmers)</em>!</p>
<p>So, I called my local Jeep dealer <em>(yes, the <strong>dealer</strong>&#8230;)</em>.</p>
<p>When I called, of course I <strong>expected</strong> this:</p>
<blockquote><p><strong>Mechanic:</strong> &#8220;Hey&#8230;  huh?  Oh, man&#8230;  I s&#8217;pose we can work you in some time early <strong>next week</strong>.  Oh, by the way, we have an <strong>$80 inspection fee.</strong>&#8221;</p>
<p><strong>Me</strong>: &#8220;sigh&#8230;  oooohkaaaay&#8230;  lemme bend over&#8230;&#8221;</p></blockquote>
<p><strong>What I got:</strong></p>
<blockquote><p><strong>Mechanic:</strong> &#8220;Sure, Mr. Clark&#8230;  we close at six tonight, but we&#8217;d be <strong>more than happy to come get it</strong> for you.  A heater, in this weather, is nothing to mess with.&#8221;</p>
<p><strong>Me:</strong> &#8220;uh&#8230; no, I&#8217;ll drive it down after work, thanks.&#8221;</p>
<p><strong>Mechanic:</strong> &#8220;Will you need <strong>a ride home</strong>?&#8221;</p>
<p><strong>Me:</strong> <em>giddy like a school girl,</em> &#8220;Hee hee&#8230; no, my wife can pick me up.&#8221;</p>
<p><strong>Mechanic:</strong> &#8220;Great, Mr. Clark. Robert will expect you around 5:30.  Is there <strong>anything else I can do for you</strong>?&#8221;</p>
<p><strong>Me:</strong> &#8220;No&#8230; <em>I love you&#8230;</em>&#8220;</p></blockquote>
<p>Okay, I didn&#8217;t say that last part, but I was <strong>very</strong> attracted to the concept of <strong>good customer service,</strong> for once.  I hadn&#8217;t even gotten my car to the garage door yet and it was <em>already</em> a pleasant experience.  <strong>What a breath of fresh air!</strong></p>
<p>So, upon arrival, I looked at my watch and realized it was about ten &#8217;til six.  When I drove in, I fully expected half of the lights in the work bays to be off and a single, growly dude, in greasy coveralls, standing at the counter <strong>looking at his watch</strong>.</p>
<p><strong>Not the case at all&#8230;</strong></p>
<p>When I drove in, there were <strong>three employees working diligently</strong> at their respective check-in desks.  I parked and turned off my car <em>(with numb fingers)</em> and before I could get out, a <strong>friendly, clean-cut gentleman</strong> was standing at my door, clipboard in hand, ready to gather my information.</p>
<p>We quickly went over my needs and as soon as I gave him my name he said,</p>
<blockquote><p>&#8220;Yes, Mr. Clark, I&#8217;m Robert.  Why don&#8217;t you go have a seat and I&#8217;ll be in to talk to you once we get &#8216;er looked at.&#8221;</p></blockquote>
<p>Ah&#8230;  <strong>the dreaded waiting room&#8230;</strong></p>
<p>I poured myself a <strong>MUG</strong> of coffee and went through a pair of hinged doors to <em>&#8230;wait for it&#8230;</em> the <strong>cleanest, most comfortably lit, cushy waiting room I&#8217;d ever seen</strong>!</p>
<p>There were two love seats and a couch flanked by oak end tables with every <em>(auto, political and society)</em> magazine one could imagine.  And on the other side of the room was a <strong>60&#8243; plasma television streaming ESPN via satellite.</strong> And the coffee tasted like <strong>Dunkin Donuts breakfast blend</strong>, but I couldn&#8217;t be positive&#8230;  Color me impressed.</p>
<p>I plopped down on the couch, pulled out my BlackBerry to check in on <a href="http://foursquare.com/user/thebrandchef" target="_blank">FourSquare</a> and to do some <a href="http://twitter.com/thebrandchef" target="_blank">Tweeting</a> when I was <strong>shocked back to reality</strong> by the sound of my car&#8217;s horn honking.  I looked up and there was Robert, sitting in my driver&#8217;s seat honking the horn and waving toward a sign on the window&#8230;</p>
<blockquote><p><strong>&#8220;We have FREE WiFi!&#8221; </strong>He yelled through the glass.</p></blockquote>
<p>I began to weep&#8230;</p>
<p><em>I&#8217;ve since moved in with Robert and the crew down at the Jeep dealership.  Although the beds are a little firm for my bad back, I&#8217;ve become accustomed to the warmth and comfort their waiting room provides.  Sure, I need to call-in for food, but the cleaning crew and back rubs make it all worth it.  I&#8217;ll miss my wife.</em></p>
<p><em>***<br />
</em></p>
<p><strong>Why not make working with your company a positive experience?</strong></p>
<p>What extra steps has your company taken to make your customer feel &#8220;at home&#8221; &#8211; or <strong>at least <em>comfortable</em></strong> with your services? Next time you have a customer call on you, will you <strong>be like my Jeep dealer</strong> or will you be leaving your customers out in the cold?</p>
<p>Food for thought.</p>
<p>Keep Cooking! <em>(Customer service that&#8217;s second-to-none!)</em><br />
Andrew B. Clark<br />
The Brand Chef</p>
]]></content:encoded>
			<wfw:commentRss>http://thebrandchef.com/2010/02/dont-leave-your-customer-out-in-the-cold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

