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Posts Tagged Customer Service

Put Away The Playbook – You Know This Already!

(This was originally posted on the CreateWOWmarketing Blog on 10/19/10) Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

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Can We Treat Our Customers Like Children?

Yep, it’s coming. Christmas. Sure, right now it’s 93 degrees (in my neighborhood) and Christmas is a whole 156 days away, but I can almost see all of the commercials now. Don’t they start airing some time in September?!? And shortly after, my kids start communicating with

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Don’t Leave Your Customer Out In The Cold

For those of you that know me, locally, you’ve all probably heard (or even witnessed) the troubles I’ve been having with my 2004 Jeep Liberty. It seems like the winter of ’09-’10 has taken a pretty good toll on my little SUV. And for the past 14

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Word-Of-Mouth At Light Speed

Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate

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Let’s Hash This Out

This is how geeky I’ve become in my old age.  Star Trek (yes, the movie) made me think of a great brand engagement solution – well, maybe not specifically Star Trek, but the DVD I purchased this week, TWICE. Let me explain… Last night, I found myself

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We Try Harder…

There’s a segment out there for everyone. It’s YOU. It’s truthful, relevant, unique, and engaging So, in this economy, instead of trying to bark louder than the big dogs, try something unique Avis has a great twist on it… Try harder at being YOU, and the rest

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How “Corporate” Do You Like Your Social Media

Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

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Eavesdropping On Your Customers?

It’s not that I condone listening to others talk while in restaurants (guilty). Nor do I condone wiretapping or spying (no comment). But when developing marketing plans or strategy for clients, I like to get as much information – fill in the who’s what’s where’s why’s and

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Building Blocks For A Stronger Brand

Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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