Snow Day Social Media Fun – February 2, 2011

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What do YOU do on a Snow Day in central Iowa? Well, if you’re at all involved in social media, you get online and jump into the conversation (ANY conversation). There’s always a chat, a dialogue, a debate or simply silly talk going on within Twitter. As

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Your Marketing Can’t Fix Crazy…

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Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:

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Recipe For Success… Lawyers, Brand Thyself!

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I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to aggressively

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Your News – Your Way?

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Fact: Newspapers can’t survive unless they change the paradigm in which they practice. Customers, including yours truly, are jumping ship for digital media content that is more up-to-date, accessible and relevant. Long lost are the days when newspapers produced engaging content and – in turn – sold

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The Brand Chef is a Jerk!

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Yep. I’m a jerk… a snob… a ruffian (just look at my profile photo). Or maybe I’m just a little more prudent with the people I associate with in my social and professional networks than some? Case in point: LinkedIn is a great business-networking tool. I’ve only

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Look At What You’re Saying.

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A picture is worth a thousand words. We’ve all been told that since we could speak. But, what if you turned it around. Have you ever wondered what our thousands of words actually portray? Let’s take a look… I write – sometimes all day, every day –

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How “Corporate” Do You Like Your Social Media

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Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

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Eavesdropping On Your Customers?

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It’s not that I condone listening to others talk while in restaurants (guilty). Nor do I condone wiretapping or spying (no comment). But when developing marketing plans or strategy for clients, I like to get as much information – fill in the who’s what’s where’s why’s and

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“iPod Am I…”

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A week-or-so ago, I had a quick Twitter conversation with Terry Starbucker comparing play lists on our iPods. I asked him if what we had on our iPods helped to define our personal brands. Here’s the conversation (top down)… In subsequent tweets I’ve seen by Terry mention

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10 Takeaways From Inside Interactive, Phoenix ‘08

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This weekend, The Brand Chef traded in the ‘ol toque blanche for something closer to a mortarboard. I just returned form a weekend seminar hosted by The Agency Management Roundtable on the workings and strategic approach to building an interactive agency. As promised, (via Twitter) I wanted

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