Rest In Peace…

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Dick Wilson, better known as the “anti-TP-squeezing” manager in the classic Charmin commercials, died today at 91. I grew up with this icon. Mr. Whipple permeated my childhood and my generation. I often refer to memories of the Charmin commercials when I discuss messaging and brand consistency.

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Have I Got a Deal for You! (or ¡Tengo conseguí un reparto para usted!)

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In an AdAge article, posted this morning, General Motors Chairman, Rick Wagoner told newspaper publishers that the automaker was reviewing the option of changing promotional strategies from the readily recognizable, but often overlooked, “Everything is On Sale” approach to more of a story-telling, advertorial one. He also

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