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Posts Tagged Branding

Just Who Are You Selling?

When you bought your house, did you notice the logo for the wood mill emblazoned on the back door? No? Well then, when you bought your spouse’s wedding ring, did you approve to have the jeweler’s name etched on the band? Why not! This is one of

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Have I Got a Deal for You! (or ¡Tengo conseguí un reparto para usted!)

In an AdAge article, posted this morning, General Motors Chairman, Rick Wagoner told newspaper publishers that the automaker was reviewing the option of changing promotional strategies from the readily recognizable, but often overlooked, “Everything is On Sale” approach to more of a story-telling, advertorial one. He also

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Like a A Date with a Caveman

I’m sure it’s a debate that’s been going on since cave paintings, pictograms and grunts were used for communication. Does the visual image impact the targeted market more than the content and the subsequent data received from the campaign? (although I’m sure Alley Oop didn’t phrase it

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