Posts Tagged Branding

TRUE Brands – Part 3, How Do You Scare a Brand with a Cold? Unique Up On It!

This post is the third in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 2, It’s Not You, Really.

This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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TRUE Brands – Part 1, True Brands Just Start the Journey.

This post is the first in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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Look Who’s Getting Fresh

Chris Wilson, over at The Marketing Fresh Peel, has touched on a topic that, although covered a few times (to say the least) on the internet, has hit a chord inspiring, TRUE brand-based reason and conversation. He’s developing a series of posts that are centered around “Human

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Perfect? That’s what YOU Think…

Perfect. Sounds a bit extreme doesn’t it? Isn’t perfection somewhat subjective? And what standards are you using for the measure of “perfection,” anyway? I ask these questions because I once had a client tell me that a project I provided them was “PERFECT!” Boy, that felt good.

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Sizzling Legal Confusion?

On the front page of Friday’s Des Moines Register, columnist Abby Simons writes about a trademark infringement case based on our own Iowa Lottery. It seems as though the lawyers from Sizzler International, the “high-brow” Sizzler steak restaurant chain, have sent a cease-and-desist request based on trademark

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Rest In Peace…

Dick Wilson, better known as the “anti-TP-squeezing” manager in the classic Charmin commercials, died today at 91. I grew up with this icon. Mr. Whipple permeated my childhood and my generation. I often refer to memories of the Charmin commercials when I discuss messaging and brand consistency.

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