Posts Tagged Branding

Are You Listening?

How do social media tools work within your marketing plan?  Have you thought of how to integrate Twitter into your public relations strategy?  Is your employer brand reflected properly on LinkedIn?  Can social media augment all of these practices? All very valid questions… At this week’s Greater

FEED ME MORE! >>

Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

FEED ME MORE! >>

A Nip Here, A Tuck There…

Sure…  every now-and-then, a brand needs to be “refreshed.”  But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner).  Care needs to be taken not to destroy your brand integrity while maintaining your current brand

FEED ME MORE! >>

Tasty Morsels: Do You Have a “Cracker Jack” Brand?

Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction. Until that time, the snack candy company was finding difficulty positioning

FEED ME MORE! >>

Recipe For Success… Lawyers, Brand Thyself!

I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to aggressively

FEED ME MORE! >>

Resources For Your Story – A Baker’s Dozen

There’s a question I like to ask of myself (and others) on a regular basis: “Is there more to the story?” It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my

FEED ME MORE! >>

A (Baker’s) Dozen Ways to “Tech Up” in 2009

Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made

FEED ME MORE! >>

Look At What You’re Saying.

A picture is worth a thousand words. We’ve all been told that since we could speak. But, what if you turned it around. Have you ever wondered what our thousands of words actually portray? Let’s take a look… I write – sometimes all day, every day –

FEED ME MORE! >>