Get-Going Grooves – Volume 1

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Music is part of my personal brand.  I’ve written about it before. But for the last six months I’ve created quite a significant illustration of that particular personal brand trait. As a little joke/hat-tip to my friend, Terry Starbucker, I started tweeting about what was rolling off

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Don’t Leave Your Customer Out In The Cold

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For those of you that know me, locally, you’ve all probably heard (or even witnessed) the troubles I’ve been having with my 2004 Jeep Liberty. It seems like the winter of ’09-’10 has taken a pretty good toll on my little SUV. And for the past 14

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ONE Nation… ?

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Our pledge of allegiance mentions something about being “One Nation,” and being, “Indivisible,” right?  Unfortunately, it’s been so long since I’ve heard it, I may have to check my facts on that. After watching the State of the Union address, I had to reflect on how, with

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Good Branding… It’s In The Eye Of The Beholder

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(or…  lighten up already) Tell me, just who does your brand relate to? Good branding is subjective.  “A good brand” is completely based on the perspective of its target audience. One group of people can stand in a room and rip a brand from head-to-toe for everything

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You Not Expendable…

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Who says Rambo offers nothing more than some ripped deltoids and a glistening chest bathed in baby oil?  Who says Rambo, the American military anti-hero of the 1980’s and beyond, offers nothing of importance — or remotely educational?  Who ever said he would never give us anything

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5 Things I Hate About Branding Experts

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Walk in to virtually any ad agency and you’ll find ’em.  They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair.  Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck.  They make themselves

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This Snow-Day Is Brought To You By…

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This post is for my fellow Midwesterners that have, over the last 60 hours, braved the cold, wind and driving snow from one of the worst blizzards seen in this area in almost a decade. Last time Iowa had snow like Tuesday and Wednesday’s storm was 1992.

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Word-Of-Mouth At Light Speed

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Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate

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Your Marketing Can’t Fix Crazy…

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Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:

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