What A Vacation!

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What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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Is It Branding Or Just Bacon?

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I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing.

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Flourish Where You Live

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When I started this little title contest I asked myself one, somewhat intimidating question.  “What if I didn’t see any entries?” It happened before. I was terrified, but with faith in my social media community, I posted anyway. I checked stats after an hour – nothing.  I

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Character Counts In Business Too

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Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!

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10.5 Ways To Become A Branding Ninja

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Assassins. Espionage artists. Spies. Mercenaries. Survivalists. Turtles? Whatever you call them, the Ninjas’ brand is simply cool as hell! They have an aura of overwhelming power, intelligence, stealth and magic that no other warring agent can touch.  Sure, the “Ninja” brand has been copied, stolen and spoofed,

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Pioneering The Memory Sharing Niche

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How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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OMG, REAL Cleavage!

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The Brand Chef asks, how does a brand that’s geared to bolster the confidence and graciousness of a specific demographic fight censorship and discrimination?

… maybe the ABC and FOX censors find silicone boobs less offensive than the actual thing? Who knows?

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So Big You’re… PLURAL?

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There’s something I don’t understand.  If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)?  Is it a ploy to “sound” bigger than

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