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Posts Tagged Branding

Can 40-year Old Music Brands Stand The Test of Time?

don henley and david gilmour release new music 2015

I’m not sure if I’m getting old or if branding has become such an integral part of my existence that I can’t simply enjoy a new song anymore. Two of my music idols released tracks from their upcoming albums today. David Gilmour released the title track to […]

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Don’t Be A Brand Poser

TRY-to-engage

Today, I’m speaking as your brand advocate.
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now […]

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Those Clever Spammers

I have to give it to the spammers out there. They are starting to get a little more clever.  I receive BUCKETS of spam every day. Everything from “Male Enhancement” solutions to “The BEST BUSINESS INVESTMENT SOLUTION IN THE WORLD.” sure…  don’t we all

Lately, though, I’ve been […]

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“Flipping” Your Blog Easy

**As a disclaimer, I was just informed this morning (by my Intern) that Cisco has discontinued the production of the FLIP video Camera.  So ANYWHERE I say “FLIP…”  Insert the words “Cell Phone.”  While it lacks the same fun and double entendre as “FLIP,” the premise still […]

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Ferris Bueller and Carl Jung = “Righteous Dudes.”

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.
Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when […]

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You Can’t Rely on Gimmick Branding

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for […]

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed.
The request came out of the blue (proof of building a […]

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Can We Treat Our Customers Like Children?

Yep, it’s coming. Christmas.
Sure, right now it’s 93 degrees (in my neighborhood) and Christmas is a whole 156 days away, but I can almost see all of the commercials now. Don’t they start airing some time in September?!? And shortly after, my kids start communicating […]

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Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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What A Vacation!

What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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