I’m not sure if I’m getting old or if branding has become such an integral part of my existence that I can’t simply enjoy a new song anymore. Two of my music idols released tracks from their upcoming albums today. David Gilmour released the title track to […]FEED ME MORE! >> →
Posts Tagged Branding
I have to give it to the spammers out there. They are starting to get a little more clever. I receive BUCKETS of spam every day. Everything from “Male Enhancement” solutions to “The BEST BUSINESS INVESTMENT SOLUTION IN THE WORLD.” sure… don’t we all
Lately, though, I’ve been […]FEED ME MORE! >> →
Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.
Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when […]
Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for […]FEED ME MORE! >> →