Today, I’m speaking as your brand advocate.
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now […]
Posts Tagged Branding
I have to give it to the spammers out there. They are starting to get a little more clever. I receive BUCKETS of spam every day. Everything from “Male Enhancement” solutions to “The BEST BUSINESS INVESTMENT SOLUTION IN THE WORLD.” sure… don’t we all
Lately, though, I’ve been […]FEED ME MORE! >> →
Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.
Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when […]
Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for […]FEED ME MORE! >> →