Posts Tagged brand

Steroid Scandal KILLS Another Saint’s Brand?

steroid scandal kills another sain's brand

This post was originally published in a personal rant on Facebook. After thinking about it, I decided to pull this post over to TheBrandChef.com to push it to a point. This is a PERSONAL BRANDING issue if there ever was one.  Alex Rodriguez (“A-Rod”) and his doping

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You Can’t Rely on Gimmick Branding

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for the

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans.  One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among

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Pioneering The Memory Sharing Niche

How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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Be Unique. Be Infectious. Start Something Bigger Than “You.”

Can you say your brand is unique?  Can you say you’re a pioneer? It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.” My answer: “You

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