Posts Tagged brand disconnect

We Try Harder…

There’s a segment out there for everyone. It’s YOU. It’s truthful, relevant, unique, and engaging So, in this economy, instead of trying to bark louder than the big dogs, try something unique Avis has a great twist on it… Try harder at being YOU, and the rest

FEED ME MORE! >>

Marketing Mistakes – A Baker’s Dozen

Over the years, I’ve seen some incredibly successful marketing campaigns and some pretty dismal ones. Two questions I’m continually asked are: “What works?” and, conversely, “What doesn’t?” My answer is usually something along the lines of “It depends,” which is usually followed by the ubiquitous blank stare…

FEED ME MORE! >>

This Rump Is Brought To You By…

Remember back, just a few years, a cartoon with Daffy Duck where he pulls his tail feathers up and exposes, emblazoned in all its glory, the WB logo – smack dab on his protruding rump? As a kid, (and admittedly, even now) I thought a logo on

FEED ME MORE! >>

Can You Jump A Generation Gap?

In a recent post by Mike Sansone over at Converstations.com, a couple of videos (example below – feed readers, click through to The Brand Chef) illustrated the vast differentiation in information resource vehicles and how generations have changed the way they acquire information. Although the post was

FEED ME MORE! >>