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		<title>You&#8217;re Going To Die Anyway</title>
		<link>http://thebrandchef.com/2010/06/youre-going-to-die-anyway/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=youre-going-to-die-anyway</link>
		<comments>http://thebrandchef.com/2010/06/youre-going-to-die-anyway/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:14:51 +0000</pubDate>
		<dc:creator>TheBrandChef</dc:creator>
				<category><![CDATA[Communications]]></category>
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		<guid isPermaLink="false">http://thebrandchef.com/?p=2685</guid>
		<description><![CDATA[Feel that? It&#8217;s your life slipping away. Yep. Every second of every minute that you spend reading this post, you&#8217;re slowly dying. Breath by breath, each heartbeat with each syllable, you creep closer to the end.
oooooooooh&#8230;.

Pretty ominous, huh? So, why the dark perspective? Well, this is what got me writing tonight. It&#8217;s what motivated me [...]]]></description>
			<content:encoded><![CDATA[<p>Feel that? <strong>It&#8217;s your life slipping away.</strong> Yep. Every second of every minute that you spend reading this post, you&#8217;re slowly dying. Breath by breath, each heartbeat with each syllable, you creep <strong>closer to the end.</strong></p>
<p><strong>oooooooooh&#8230;.<br />
</strong></p>
<p><a href="http://thebrandchef.com/wp-content/uploads/2010/06/pick_your_nose.jpg"><img class="alignright size-medium wp-image-2700" title="pick_your_nose" src="http://thebrandchef.com/wp-content/uploads/2010/06/pick_your_nose-242x300.jpg" alt="pick_your_nose" width="242" height="300" /></a>Pretty ominous, huh? So, why the dark perspective? Well, this is what got me writing tonight. It&#8217;s what motivated me to pick <strong>one more juicy word</strong> from my mental nostril just to see what it looked like.</p>
<p>In other words, <strong>I had writer&#8217;s block.</strong></p>
<p><strong>It kills me</strong> every Wednesday night. While I&#8217;ve known all week that I have a <strong>personal deadline</strong> set to post every Thursday morning; I wait until Wednesday night <em>(or later)</em> to actually start writing. I take notes, jot ideas, scribble and doodle all week, but when it comes to Wednesday, <strong>I open <a href="http://support.apple.com/kb/ht2523" target="_blank">TextEdit</a> and just sit. </strong></p>
<p><strong>CRAP&#8230;<br />
</strong></p>
<p>Suddenly, tonight, a voice in my head said <em><strong>&#8220;What the hell are you doing?  Just start writing, you moron!&#8221;</strong></em> So I did. I wrote, <em>&#8220;You&#8217;re going to die anyway.&#8221;</em> and <strong>POW</strong>, the words started rolling.</p>
<p>Many <em>(many)</em> moons ago, <a href="http://thebrandchef.com/2007/04/lost-in-the-message-or-lack-thereof/" target="_blank">I wrote a post</a> about having writer&#8217;s block. More to the point, I wrote about <strong>the keys to getting the writing wheels out of neutral and making a connection</strong> with my readers. For me, <strong>it starts with a title.</strong> It can be anything &#8211; like <a href="http://en.wikipedia.org/wiki/Free_association_%28psychology%29" target="_blank"><strong>free association</strong></a>. Eventually the words and images start connecting in my brain and <strong>the solution reveals itself</strong>.</p>
<p>I wrote:</p>
<blockquote><p><em>&#8220;&#8230; All I want is a headline &#8211; a short sentence that would communicate something about YOU or about something you want to discuss&#8230; Below are a few examples&#8230;</em></p>
<p><em>&#8216;<span style="text-decoration: underline;">Without feathers, I&#8217;d never&#8230;&#8217;<br />
&#8216;But I can&#8217;t feed my kids on your wisdom&#8217;<br />
&#8216;Forget the President, I want to eat Jell-O&#8217;<br />
&#8216;The importance of Balsa wood and Miller Lite.&#8217;<br />
&#8216;It&#8217;s not Rocky Science&#8217;</span></em></p>
<p><em>And so on&#8230; and so on&#8230;&#8221;</em></p></blockquote>
<p>Unfortunately, the response was less than stellar&#8230;  maybe because I&#8217;d only just begun blogging and <a href="http://www.drewsmarketingminute.com/" target="_blank">Drew McLellan</a> was the <strong>only one that ever read my posts</strong>?  Who knows? But he <em>was</em> gracious enough to leave me a comment.<em> </em><strong>And I dropped the ball&#8230;</strong><em> </em> <img src='http://thebrandchef.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  <em>(sorry Drew) </em></p>
<p><strong>So let&#8217;s try it again.</strong></p>
<p>Send &#8216;em in. <strong>Post your headline and your name / contact info in the comments section below.</strong> Once I have enough <em>(5-7 or more&#8230;)</em> I&#8217;ll hold a contest to see who&#8217;s headline will be the start to a future blog post &#8211; <strong>AND THEY&#8217;LL BE VOTED ON BY YOU!</strong></p>
<p>Maybe we&#8217;ll make a connection and create something the <strong>whole world will love.</strong> Maybe we won&#8217;t and it will be another piece of gravel on the shoulder of the information super highway. <strong>If anything, it will be a way for me to get to know some of you.</strong></p>
<p>Hell, we&#8217;re all going to die, eventually. <strong>We might as well have fun while we&#8217;re here.</strong> I look forward to reading your headlines&#8230;</p>
<p>Keep Cooking <em>(free-wheeling, fun ideas&#8230;)</em><br />
Andrew B. Clark<br />
The Brand Chef</p>
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