7 Ways to Stay Top-Of-Mind and Make Marketing Connections

top of mind connections

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

the brand chef syndicated blog content

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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Strategy Sparks Joy and So Much More

the brand chef syndicated blog content

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and

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TRUE Branding and Building a Stronger Association

public speaking andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it

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Can 40-year Old Music Brands Stand The Test of Time?

don henley and david gilmour release new music 2015

I’m not sure if I’m getting old or if branding has become such an integral part of my existence that I can’t simply enjoy a new song anymore. Two of my music idols released tracks from their upcoming albums today. David Gilmour released the title track to

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AIGA – Get A Job Bootcamp 2013

I remember the day I sat with my class at DMACC listening to the industry professionals speak on what the the job market looked like for designers and how to best position yourself to be hired in a “very competitive 1991/92 job market.” I was terrified. Resume?

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Shorten The Divide Between New Year’s Resolutions and Reality

making resolutions that work

It’s that time of year again.  The Holidays are winding down and the obligatory list of New Year’s Resolutions start showing on Facebook, Twitter, Tumbler and other open forums of much-too much public personal platitudes and promises. The one thing I’ve noticed on these lists, year after

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Grandpa Mac’s Call-To-Action for the Upcoming Generations

the greatest generations call-to-action for generation x, generation Y and Millenials

Grandpa Mac’s Call-To-Action for the Upcoming Generations. When did the skin of America become so damn thin? Remember when we were the chapped, rebel, bad-asses on the block? I do. Anymore we act like a bunch of pampered playboys (and girls to be P.C.) looking for the

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5 Tips On Writing Blog Posts To Increase Traffic

Click here to see what makes The Brand Chef say "WOW!"

I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing. All of which even the BEST writers, marketers and

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Don’t Be A Brand Poser

Today, I’m speaking as your brand advocate. If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s

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