Rest In Peace…

Dick Wilson, better known as the “anti-TP-squeezing” manager in the classic Charmin commercials, died today at 91.

I grew up with this icon. Mr. Whipple permeated my childhood and my generation. I often refer to memories of the Charmin commercials when I discuss messaging and brand consistency.




For more spots like this you can go here.

Just for fun, I went to the store this morning and gave a squeeze in honor of Mr. Whipple.

Enough said.