Getting Started

Besides my own book, TRUE Branding, True Relevance and Uniquer Engagement for Businesses, My first suggestion for ANYONE looking to get a clearer vision of a creative business model and build an environment that will foster brand-driven creativity and inspiration is to read:

branding and business development, orbiting the giant hairballOrbiting the Giant Hairball, A Corporate Fool’s Guide to Surviving with Grace,
By Gordon MacKenzie

I was not a reader until an associate of mine handed me this book. He knew I didn’t like to read. He also knew Gordon’s book, his life and his perspective would open up my mind, inspire me and drive me to greater success than I could ever imagine (at least that what I tell myself). Once I read Orbiting The Giant Hairball, I swore to myself that feeding my brain and feeding the community that surrounds me with inspiration, education and motivation was going to be a fulcrum in my life. Everything balances on this one book. Every step I make into the future is because of this book. Thank you for feeding my inspiration, Mike.

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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