Subscribe1

Look At What You’re Saying.

A picture is worth a thousand words. We’ve all been told that since we could speak. But, what if you turned it around. Have you ever wondered what our thousands of words actually portray?

Let’s take a look…

I write – sometimes all day, every day – everything from ad copy to outlines for annual reports to blog posts, comments, and tweets. But not until I started reading did I learn that the words could be saying more than what was being read.

Confused? So was I until I saw a couple of posts (here and here) over at Angela Maier’s Blog, making me pause.

Are the words you’re using really portraying your message?

Wordle is a great visual tool to see if the actual words you’re using are communicating your story. Or are you using words that confuse and distract from the overall picture?

Try this. Have Wordle crawl your latest marketing piece. It’s easy, just cut and paste the copy into their Web site. Or if you have an RSS feed, just paste that into the space provided. It’s eye opening.

Here are a couple of examples:
(Click on the thumbnails to view larger images)

The Brand Chef blog:

My LinkedIn page:

This post:

Go ahead and try it. Try it on your marketing copy. Try it on your Web site. Try it on your competitors’ Web sites.

Are your words portraying your brand? Are they True, Relevant, Unique and Engaging?

Run a couple of tests and email me {thebrandchef(at)gmail(dot)com} your link.

I’d love to SEE what you have to say!

Until next time…

Keep Cooking!
Andrew B. Clark
-The Brand Chef.

Join The Brand Chef In The Social Media Stew

connect with The Brand Chef subscribe to The Brand Chef's RSS Feed Follow The Brand Chef on Twitter Join The Brand Chef on Facebook What does The Brand Chef StumbleUpon? See some of The Brand Chef's Photgraphy Contact The Brand Chef Back to the Home page

Looking for GREAT Marketing Communications?

Marketing Communications Company Des Moines Iowa

Testimonials

TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

Contact The Brand Chef

Andrew B. Clark, The Brand Chef
p: 515.257.6584
e: thebrandchef@gmail.com