London 2012: The Freakiest Olympics Ever!

9 Comments
  1. Wow! I wonder what the concepts that were also being considered looked like. Could they have been worse? On the other hand, McDonalds is probably going to sell a lot of Happy Meals with these things.

    • Oh, goodness… I didn’t even think about the mass merchandising of these atrocious things… Thank God my kids order off the big menu now. 🙂

      Thanks for stopping by, Jeff!

      Keep Cooking!
      Andrew B. Clark
      The Brand Chef

  2. Just what do you have against Duran Duran? A bit uncalled for to lump them into this, in my opinion.

    • I love Duran Duran, but I think their relevance stopped (for marketing) about 20 years ago… 🙂 for you and me maybe not…

  3. I like the campaign. Refreshingly different. The Nazi salute could be innocent…maybe not. But I like the logo and the mascots.

    • Although the video does address, ever so slightly, the relevance these mascots have to the London community and the Olympic games, I find the logo and the mascots a little abstract for the broader, international audience. And by the unfavorable comments seen in the press and through the London community, I doubt “conservative Midwestern values” has much bearing. It’s just poor branding.

      I find it difficult to accept design and creative that’s geared to be “Unique” just for the sake of being unique. A branding campaign needs to connect to its audience and support the spirit and mission of the campaign, not just make lots of noise and eyes cross.

      Or… maybe I’m just getting old and long for the simplicity of the ’80s. I miss my Swatch and parachute pants… 🙂

      Thanks for stopping by the kitchen, Claire!

      Keep Cooking!
      Andrew B. Clark
      The Brand Chef

  4. Great read, truly opens your soul to what we may face in 12 2012. Thanks.