Just Who Are You Selling?

When you bought your house, did you notice the logo for the wood mill emblazoned on the back door? No? Well then, when you bought your spouse’s wedding ring, did you approve to have the jeweler’s name etched on the band?

Why not!

This is one of my pet peeves.

As I look through numerous websites, I can’t help but notice (usually found in the footer, or somewhere “discreet”) the “Designed by…” or “Developed with…” disclaimer. It normally hides under the client’s address in a color and style that, although in NO WAY compliments the site design, stands out as a certain link to said designer/programmers’ own site.

When did this become accepted practice? When did consumers become so relaxed with their advertising and branding that it became “acceptable” to have the vendor’s logo (or link) on their products?

Okay, I get having sponsors. I understand NASCAR (kind of). But when you confuse the end users with random, irrelevant links to your vendors, you’re not only diluting your marketing message, but intentionally leading people away from your website. Isn’t that contrary to the whole “creating an internet presence” goal you and your marketing team came up with?!?

It’s not my client’s responsibility to advertise for me or for any of the number of vendors or suppliers I use.

Would you condone having your vendors’ brand displayed on your materials? Let me know your thoughts. What examples of this practice have you run across? And in what situations (if any) would it be acceptable?

Keep Cooking!

Photo Credit and Copyright © CBC 2007

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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