For the last two years I have had the honor of speaking at the #140 Character Conference held in Des Moines, Iowa. It’s a tremendous, national series of events that originated with Jeff Pulver ( @JeffPulver ) as a call-to-action for the Twitter and social media community as a whole. With great PR and some passionate participants, the event has turned into one of the most prolific social media events in the nation (maybe the world).
So, on April 23rd, a couple hundred of our close Des Moines social media friends as well as some connected through the wonders of technology, gathered to explore “The State Of Now” at the 2012 140 Character Conference Des Moines!
As a marketing and branding professional, I love to create passion with my words, but I was in for a treat on this day. We had speakers make connections professionally and personally throughout the whole day. As I watched the event roll via Ustream, I was thrilled and honored to be included in this event. For some, it was educational. For some it was entertaining. For most, it was a day of passionate sharing that they’ll never forget.
Some of my favorite speakers include (click to see their video on YouStream):
Ben Smith, Speaking on the Social connection and the tremendous experienced he’s had in his “New Home.” (MAKES ME PROUD TO LIVE HERE)( Find him on Twitter @BenASmith )
And for those that know me and know about TRUE Branding: Here, in a neat 10-minute nutshell is how TRUE Branding can change your life and your business for ever!
If you’d like to read more about TRUE Branding, click the link here –> TRUE BRANDING!
Thanks so much to Deb During ( @DebWorks ) for allowing me to experience the event. I look forward to future ones!
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now a part of me. So engage it with care.
I’ve had the honor of hearing and seeing some very good keynote speakers throughout my career. Some have left me with tears in my eyes or a fire in my heart while others… have… well… just left me.
On the positive, I’ve seen tremendous motivational speakers like Hajj Flemings (@HajjFlemings on Twitter) and Angel Maiers (@AngelaMaiers on Twitter), innovative business marketing and branding speakers like Michael Wagner (@BigWags on Twitter) and Liz Strauss (@lizstrauss on Twitter).
Every time, I make it a point to get a few minutes, face-to-face with the speakers to make an introduction – often times just so they can put a name to the face “@TheBrandChef.“ And every time I approach these speakers, they are engaging, honest and forthright when it comes to offering advice or simply talking about the day’s event.
That’s TRUE brand engagement.
That’s how to build a connection to brand advocates and help build a sustainable brand in the minds of your advocates! WHY? My personal take-away? As your advocate, I feel like I am a bigger part of the event and with the conversation and even a signed book (or whatever swag) I feel I’ve made a connection that meant something to both of us.
So what’s with the Brand Posers?
Yeah, I know, kind of negative, but I have to call ‘em for what they are. I’m talking about the people that stand up and preach brand and personal connections and engagement, but carry themselves in a way that is quite the opposite. They POSE. And they suck.
I take branding personally. I am, after all, The Brand Chef. So when I am inspired by a speaker from my industry (or out of for that matter), I have the passion to pursue engagement and connection at ANY level possible. When this happens, it’s electric. Not just for me, but for my work, my career and my own brand advocates. And I’d hope that for the speaker, the brand I have subscribed to, feels a bit of that spark as well.
So, on the negative, when the correlation of brand “performance” to brand engagement is SO far off, it makes me… well, write posts like this. Because, if I hadn’t had a disappointing experience with a “Brand Poser,” I wouldn’t be relegated to vent. I wouldn’t be forced to wave my blogging fists in the air. I wouldn’t have felt dismissed, disappointed and trivialized.
Being TRULY ENGAGING takes more than a handshake and a kiss in the air by my cheek.
For every clammy palm you have to press and for every Polaroid you have to fake, there is going to be 1000 more that you’ll miss. And THOSE are the misses that matter. The misses with the people that count, the misses with the people who care, the CONNECTIONS with your brand advocates is what will get you where you want to go. So at least make an effort.
Your accolades, your book and the Armani suit have NOTHING to do with your brand.
So as your brand advocate, I offer this miniscule seed of advice, “Pay attention to those that you look down upon, because they, like you, are climbing the same hill… And years from now, they just might know how to spit further than you.”
This is an OPEN INVITATION to ALL of my friends, colleagues and extended network!
(please read all of this post… kinda long, but VERY important.)
I wanted to make sure I invited all of you to this amazing event, the 2012 Business Growth Summit coming up on the 31st of January!
It’s put on by a group started by some associates and myself about 2 months ago called Above The Line America. We’re a networking group like no other – (no fees, no forced referrals, no stupid clapping – unless you feel like clapping… ).
Above The Line America is focused on building and supporting community first and fostering “Above The Line” business relationships second. It’s geared to bring like-minded leaders and business owners together to change the conversation from “below the line” (blame, denial and irresponsibility) back “Above The Line” (Accountability, Ownership, Respect).
The event is an ALL DAY Business Summit, focused on YOUR business and connecting you with some of the most innovative thought leaders in business and emerging business today.
Learn the process and allow yourself to Dream, Set Goals, Make Plans, and Take Action! Leave the day armed with your overall 2012 Plan and next steps for the first 90 days. Have FUN and connect with 400 of your AboveTheLineAmerica™ partners for success! Eat, drink, plan and CONNECT with the BEST and BRIGHTEST in Business!
I know this invitation doesn’t give much time to decide and some of you may not be in Des Moines, Iowa for the 31st, but I wanted to send out invites to everyone I thought would be able to get value from this amazing event.
If you can’t attend, PLEASE let me know your thoughts and if you’d be willing to attend another event like this on a regularly scheduled basis. And if you know of someone that SHOULD attend that I haven’t reached, PLEASE forward this on to them!
This is a group and an event that is VERY close to my heart. If you can attend, or are interested in Above The Line America membership (go to www.abovethelineamerica.com for more info on that), I’d be MORE than happy to welcome you with OPEN ARMS!
I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote in the book for 20 years, but it revealed a path on which I could take the first step. Read it today, I highly encourage it…
So, this morning, as I traveled on that path with meetings for a new venture, creating an outline for new campaigns, dreaming of the future and my plans for personal growth and “World Domination,” I looked through my email and was shown just another hint of the brilliance that Jonathan Fields was willing to share with us. It was a notification from Slideshare that Jonathan had posted a new slide deck.
Big deal, right? I get that notification as people I follow in SlideShare post new decks and videos daily. But this one stood out. It simply showed Jonathan Field’s portrait and the title “Annual Report 2011: Serve | Aspire | Transcend”
I had to click.
What I saw was inspiring. What I read was engaging. What I felt was motivated to make 2012 the start of MY future to Serve, Aspire and Transcend. I had my start with his book, but Jonathan’s slide deck (a look back for him), which I humbly share here, has become the blueprint for TheBrandChef (Andrew B. Clark) and how I choose to move through my life moving forward.
OOOOOOH are things heating up the TheBrandChef’s kitchen this morning? Thanks Jonathan Fields (@jonathanfields) for the permission to dream and act on my dreams.
I joined Kosama Downtown (check out their program here) a few weeks ago, and with my busy schedule, I “wisely” set the time for my workouts for 5 AM. Needless to say, 5 am comes pretty early these days, so forgetfulness is usually forgiven. For those that have done these kinds of wacko workout schedules, you know that forgetting something is a common occurrence. Sure, some times it’s shampoo or a razor – that you can most likely get on with your day and recover from. But today, I had the unique pleasure of FORGETTING MY PANTS!
I packed them in my bag. I remember it. But after the workout was done. The shower was complete. My teeth were brushed – sure, I remembered that. I reached into the bag for my pants and … nothing – a sweaty wrist wrap, a baggie of baby carrots, and some duffel goo, but no pants.
A wave of panic rushed over me as I dug through every pocket of my bag. No. No. Nope, not there, either… WHAT THE HELL? I REMEMBER PACKING THEM! Soon, other guys in the locker room were noticing my stress / panic.
“I think I forgot my pants.” I said to no one – just trying to explain why I was rustling around in my bag of sweaty clothes like a freak. “I swear I packed ‘em.” And I laughed a feeble laugh. “heh..uhhe…” keeping my eyes on the search.
Quickly, my mind raced back to 8th grade swim practice where at this moment, the Seniors would pick me up and throw me into the hall wearing nothing but my shiny braces – quickly locking the door behind me. So, calmly and as graciously as possible, I’d cover my genitals and wave a single salute at Jenny Tripp and her squealing gaggle of girlfriends.
Ah, but this is 30 years later and I was in no threat of utter embarrassment. And anyway, who would want to throw a sweaty 43-year old out into a hallway wearing nothing but blue dress socks and a tee-shirt?!?
“I’ll laugh my ASS off if you have to walk to your car like that!” a voice echoed from behind me.
Aw shit, I thought. Not now. Not here.
Then, from 4 lockers down a gentleman held out a pair of sweat pants. “You can wear these if you want.” he held them up, “They’re clean.” and took a sniff as if to assure me they didn’t stink.
“Thanks.” I laughed. ” I think I’ll be okay from here to my car in my own sweatpants.” although the idea of putting my post-workout rags back on was horrifying. Out of disciplined honor to “the Dude’s Code,” I just couldn’t borrow another man’s pants - clean or not.
SO, the embarrassing chaos ended as the other men cleared the locker room and I got half dressed. I put away my toothbrush and razor. I put away my hair brush and face towel. I zipped them all safely away for the day’s journey to the back of my Jeep. I put on my shirt and took my sweater off the hanger and …
Oh, my pants.
Keep Cooking & Happy Thanksgiving… Whatever state of dress you may be in.
Andrew B. Clark
The Brand Chef
I wanted to make sure I invited all of you to this amazing event, the 
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