The same theory applies to your marketing program. If your marketing budget goes up in smoke because you tried to “sear” the message all in one, white-hot burst, you’ll have nothing to build from. Turn the flame down. Add flavor… Slowly. Add spice… Logically. Make it something they’re going to crave. Make it something they’re going to savor. And make it something that they’ll come back for, because they can’t get it anywhere else.
Your marketing program, like a good recipe, requires methodical patience and originality. Treat your audience like they’ve never heard of you before. Introduce yourself – your brand – your flavor. Introduce your product/service. Then do it again… and again… and again, folding in unique flavors until they understand and take action. But do it slowly or you’re bound to get burned.
Food for thought…
Andrew B. Clark
The Brand Chef