Chef’s Blog

If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet. Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well

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Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

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A Nip Here, A Tuck There…

Sure…  every now-and-then, a brand needs to be “refreshed.”  But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner).  Care needs to be taken not to destroy your brand integrity while maintaining your current brand

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