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Chef’s Blog

Those Great (Lasting) Commercials From Childhood

With last week’s death of Oscar Mayer, I had more than one friend call or contact me asking if I remembered the old television ads we grew up with – OF COURSE I DID! They were fun.  They literally made ME (and in-turn, my mom) want to

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If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet. Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well

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Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

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Has Your (Store) Brand Awareness Changed?

Having had a LOT of experience working with “Private Label” branding, I realize the reputations (or lack thereof) that “lower shelf” brands had when compared to national brand quality was a very sore subject for all – from the CEO’s to the lowly package designer (yours truly). 

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A Nip Here, A Tuck There…

Sure…  every now-and-then, a brand needs to be “refreshed.”  But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner).  Care needs to be taken not to destroy your brand integrity while maintaining your current brand

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“Advertising Agency” As A Brand?

“Open the kimono” is a phrase that I once heard, loosely meaning “everyone should share data. There should be no secrets between those in the meeting. As in a Japanese wife showing her husband her naked body by opening her silk robe or kimono.” Of course, this

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Defend Define Your “Green” Packaging

There’s a silly trend in packaging design that I’ve noticed while meandering down the isles of my local “UberMart.” It’s called Green Packaging. You’ve seen ‘em. The brands that slip and slide their way through your subconscious and into your cart with the wobbly front wheel… Spouse

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10 Tips for Improving Your Customer Engagement

They were once a prospect…. then a lead… then a presentation opportunity… Then… well, you know the routine. But now that you’ve landed this whale (for lack of a better term), what happens? You’ve finally contracted with this client. Does the attention to this particular fish scale

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What Are You Reading?

We have a long weekend coming up and I wanted to pick your brains for some good reading material. In recent years, I’ve constantly tried to keep a handful of books on my “To Read” list, but lately I’ve had trouble finding the time to search out

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10 Reasons I’ll NEVER Be A Social Media “Superstar”

What IS a social media superstar… me? you? I may know one… Over at GetANewBrowser.com, Andy Brudtkuhl (Twitter @abrudtkuhl) took a much more in-depth look at those that claim to be social media “experts.” It inspired me to think a little more about what exactly a social

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