Chef’s Blog

Thinking Outside The Gift Box – Holiday Marketing Ideas That Mean More

holiday marketing

’Tis the season – *groan* – for junk mail, needless promotional ads, spammy inboxes, and more! As consumers, the Holidays are a whirlwind of “too good to be true” offers and “hurry before it’s too late” pitches. With that and the absolute inundation of digital media with

FEED ME MORE! >>

“Keyboards embolden us all.” But Is That a Good Thing?

“Keyboards embolden us all.” I ran across a phrase this afternoon while working on a new article for work. While at first, it seemed innocuous enough, I quickly became attached to it. I couldn’t stop thinking about. I couldn’t just leave it alone. As a fairly early

FEED ME MORE! >>

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

brand marketing

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going

FEED ME MORE! >>

Strategy Sparks Joy and So Much More

strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.”

FEED ME MORE! >>

7 Ways to Stay Top-Of-Mind and Make Marketing Connections

top of mind connections

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

FEED ME MORE! >>

TRUE Branding and Building a Stronger Association

public speaking andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it

FEED ME MORE! >>

Can 40-year Old Music Brands Stand The Test of Time?

don henley and david gilmour release new music 2015

I’m not sure if I’m getting old or if branding has become such an integral part of my existence that I can’t simply enjoy a new song anymore. Two of my music idols released tracks from their upcoming albums today. David Gilmour released the title track to

FEED ME MORE! >>

Our Problem With Success

the problem with success

We’re not failures, it’s just that a do-nothing, no-talent celebrity, pouring wine on her ass, is suddenly more significant than our success. There’s an odd relationship between our culture and success. It seems, especially in these days of immediate information and constant distraction, success has become infinitely

FEED ME MORE! >>

The Irrationality of Robin Williams’ Death

robin williams death irrationality

There’s something irrational about feeling the pain we feel from Robin Williams’ death. Who are we to mourn the death of someone we’ve never met? Who are we to assume his family needs our condolences or worse, reminding of the tragedy that has destroyed their lives? We

FEED ME MORE! >>

Steroid Scandal KILLS Another Saint’s Brand?

steroid scandal kills another sain's brand

This post was originally published in a personal rant on Facebook. After thinking about it, I decided to pull this post over to TheBrandChef.com to push it to a point. This is a PERSONAL BRANDING issue if there ever was one.  Alex Rodriguez (“A-Rod”) and his doping

FEED ME MORE! >>