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Chef’s Blog

“Keyboards embolden us all.” But Is That a Good Thing?

“Keyboards embolden us all.” I ran across a phrase this afternoon while working on a new article for work. While at first, it seemed innocuous enough, I quickly became attached to it. I couldn’t stop thinking about. I couldn’t just leave it alone. As a fairly early

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Can 40-year Old Music Brands Stand The Test of Time?

don henley and david gilmour release new music 2015

I’m not sure if I’m getting old or if branding has become such an integral part of my existence that I can’t simply enjoy a new song anymore. Two of my music idols released tracks from their upcoming albums today. David Gilmour released the title track to

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Our Problem With Success

the problem with success

We’re not failures, it’s just that a do-nothing, no-talent celebrity, pouring wine on her ass, is suddenly more significant than our success. There’s an odd relationship between our culture and success. It seems, especially in these days of immediate information and constant distraction, success has become infinitely

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The Irrationality of Robin Williams’ Death

robin williams death irrationality

There’s something irrational about feeling the pain we feel from Robin Williams’ death. Who are we to mourn the death of someone we’ve never met? Who are we to assume his family needs our condolences or worse, reminding of the tragedy that has destroyed their lives? We

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Steroid Scandal KILLS Another Saint’s Brand?

steroid scandal kills another sain's brand

This post was originally published in a personal rant on Facebook. After thinking about it, I decided to pull this post over to TheBrandChef.com to push it to a point. This is a PERSONAL BRANDING issue if there ever was one.  Alex Rodriguez (“A-Rod”) and his doping

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A Pause… For The Cause

Today I got to take the “Mr. Marketer / BrandChef” hat off for the afternoon and spend it at the Iowa State House with my wife and my eldest son to lobby for a cause that, over the last year, has become very dear to our hearts

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AIGA – Get A Job Bootcamp 2013

I remember the day I sat with my class at DMACC listening to the industry professionals speak on what the the job market looked like for designers and how to best position yourself to be hired in a “very competitive 1991/92 job market.” I was terrified. Resume?

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Shorten The Divide Between New Year’s Resolutions and Reality

making resolutions that work

It’s that time of year again.  The Holidays are winding down and the obligatory list of New Year’s Resolutions start showing on Facebook, Twitter, Tumbler and other open forums of much-too much public personal platitudes and promises. The one thing I’ve noticed on these lists, year after

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Grandpa Mac’s Call-To-Action for the Upcoming Generations

the greatest generations call-to-action for generation x, generation Y and Millenials

Grandpa Mac’s Call-To-Action for the Upcoming Generations. When did the skin of America become so damn thin? Remember when we were the chapped, rebel, bad-asses on the block? I do. Anymore we act like a bunch of pampered playboys (and girls to be P.C.) looking for the

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5 Tips On Writing Blog Posts To Increase Traffic

Click here to see what makes The Brand Chef say "WOW!"

I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing. All of which even the BEST writers, marketers and

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