I recently saw this post through a link from a high school friend on Facebook. Although I was simply scanning – not paying a lot of attention to the details of most of the entries – I had to read this one twice.
The first time, I was
Archive for the UNIQUE Category
Sure… every now-and-then, a brand needs to be “refreshed.” But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner). Care needs to be taken not to destroy your brand integrity while maintaining your current brandFEED ME MORE! >> →
Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation?
Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell); try