Jonathan Fields is an author…
That’s where it all started for me.
I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote in the […]
Archive for the TRUTHFUL Category
There’s something I don’t understand. If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)? Is it a ploy to “sound” bigger than […]FEED ME MORE! >> →
(or… lighten up already)
Tell me, just who does your brand relate to?
Good branding is subjective. “A good brand” is completely based on the perspective of its target audience.
One group of people can stand in a room and rip a brand from head-to-toe for everything from disconnected positioning, […]
Walk in to virtually any ad agency and you’ll find ‘em. They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair. Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck. They make themselves […]FEED ME MORE! >> →
Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth. But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:
Do you know anyone that you’d call a “Go-Getter?” Yeah, that guy/gal that always seems to be working on getting results at virtually any cost? Sure, I know ‘em quite well. I know, because I have always been one… A “do-er,” as one employer labeled me. I […]FEED ME MORE! >> →