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Archive for the Social Media Category

How “Corporate” Do You Like Your Social Media

Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

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Eavesdropping On Your Customers?

It’s not that I condone listening to others talk while in restaurants (guilty). Nor do I condone wiretapping or spying (no comment). But when developing marketing plans or strategy for clients, I like to get as much information – fill in the who’s what’s where’s why’s and

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15.5 Ways To Be More Creative

In a recent meeting with a client, I was asked, “Where do (you) come up with these ideas?” I had to pause and think about it for a second. “I just do.” I replied. Sometimes the creativity comes to me in a flash, while talking to the

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