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Archive for the Social Media Category

Hello, I’m Following You On Twitter.

Now that you have a Twitter account, what do you do to make it work for you? Jump In and Start Tweeting: Social media is not exactly social in the beginning.  It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts

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TWITTER? You Must Be Insane…

“How in the heck can 140 characters make any impact on my customers?” Just a one of the response I’ve received from Nay-Sayers when I talk about using Twitter as a marketing tool. “Mindless babble…” “Fanboy frivolity…” I usually sit and listen (patiently) while they list out

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T.G.I. Fridays Steps In It Socially?

T.G.I. Fridays …  what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,

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It’s Good Business, And It’s All About People.

Do you know anyone that you’d call a “Go-Getter?” Yeah, that guy/gal that always seems to be working on getting results at virtually any cost?  Sure, I know ’em quite well. I know, because I have always been one… A “do-er,” as one employer labeled me.  I

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Are You Ready For Socialnomics™?

Explain to your parents the fascination you have with social media.  Better yet, explain the advantages of social media MARKETING to a company CEO, CFO, CMO or any number of other CxO’s.  They’ll stare at you like some kind of snake oil salesman. Better yet, give them

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Seven Steps To Staying Socially Top-Of-Mind

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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John Hughes Made Awkward Okay

I recently saw this post through a link from a high school friend on Facebook.  Although I was simply scanning – not paying a lot of attention to the details of most of the entries – I had to read this one twice. The first time, I

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Campaigning For “Youville” – Telling VS. Talking

Are you successful in social media campaigning? Look around you.  Is there anyone else with you?  Is there anyone even near you? Okay…  I say that somewhat figuratively.  But think about it.  Are you TELLING others about your business, your industry, politics, dreams, fears, or aspirations? Or

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Amazon & Zappos Sittn’ In A Tree…

K – I – S – S – ING… First comes LOVE, then comes MARRIAGE…  (then, a whole bunch of legal jargon) But what comes next? For $800 million, Amazon gets the opportunity to plug their Teflon-esque business model in to the Gen-Y Juggernaut that is Zappos.

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Will Tweet For Food

Ran across this great story from CNN on a New York gourmet catering service that is utilizing Twitter to update customers and followers on everything from the hours of operation, to specials, even WHERE the truck will be at any given moment! I just have to say

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