Archive for the Social Media Category

Hello, I’m Following You On Twitter.

By abclark on September 24, 2009 / Branding, ENGAGING, Personal Brand, Public Relations, Social Media, Twitter

Tags: education, Effective Branding, ENGAGING, Personal Brand, Social Media, Twitter

Now that you have a Twitter account, what do you do to make it work for you? Jump In and Start Tweeting: Social media is not exactly social in the beginning. It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts

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TWITTER? You Must Be Insane…

By abclark on September 17, 2009 / Communications, ENGAGING, Inspiration, Marketing, Media, RELEVANT, Social Media, Twitter, UNIQUE

Tags: Broadway, Next to Normal, Promotion, Social Media, Twitter, UNIQUE

“How in the heck can 140 characters make any impact on my customers?” Just a one of the response I’ve received from Nay-Sayers when I talk about using Twitter as a marketing tool. “Mindless babble…” “Fanboy frivolity…” I usually sit and listen (patiently) while they list out

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T.G.I. Fridays Steps In It Socially?

By abclark on September 10, 2009 / Branding, Communications, ENGAGING, Marketing, Rants, Social Media

Tags: Effective Branding, ENGAGING, Facebook, Marketing, Promotion, Rants, Social Media, T.G.I. Fridays

T.G.I. Fridays … what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,

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It’s Good Business, And It’s All About People.

By abclark on August 31, 2009 / Community, ENGAGING, Family, Inspiration, TRUTHFUL

Tags: Bob Burg, John David Mann, Meals from the Heartland, The Go-Giver

Do you know anyone that you’d call a “Go-Getter?” Yeah, that guy/gal that always seems to be working on getting results at virtually any cost? Sure, I know ’em quite well. I know, because I have always been one… A “do-er,” as one employer labeled me. I

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Are You Ready For Socialnomics™?

By abclark on August 20, 2009 / Communications, Community, Inspiration, Marketing, News, Social Media

Tags: Chris Wilson, Erik Qualman, FreshPeel, Marketing, Social Media, socialnomics

Explain to your parents the fascination you have with social media. Better yet, explain the advantages of social media MARKETING to a company CEO, CFO, CMO or any number of other CxO’s. They’ll stare at you like some kind of snake oil salesman. Better yet, give them

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Seven Steps To Staying Socially Top-Of-Mind

By abclark on August 18, 2009 / Branding, Communications, ENGAGING, Marketing, Public Relations, RELEVANT, Social Media

Tags: conversation, Effective Branding, ENGAGING, Marketing, Promotion, Public Relations, Social Media

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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John Hughes Made Awkward Okay

By abclark on August 7, 2009 / Branding, ENGAGING, Funny, Inspiration, Personal Brand, RELEVANT, Twitter, UNIQUE

Tags: John Hughes, Pretty in Pink, Sixteen Candles, The Breakfast Club

I recently saw this post through a link from a high school friend on Facebook. Although I was simply scanning – not paying a lot of attention to the details of most of the entries – I had to read this one twice. The first time, I

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Campaigning For “Youville” – Telling VS. Talking

By abclark on August 6, 2009 / Communications, Community, ENGAGING, Public Relations, Rants, Social Media

Tags: Campaigning, Community, Mack Collier, Social Media

Are you successful in social media campaigning? Look around you. Is there anyone else with you? Is there anyone even near you? Okay… I say that somewhat figuratively. But think about it. Are you TELLING others about your business, your industry, politics, dreams, fears, or aspirations? Or

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Amazon & Zappos Sittn’ In A Tree…

By abclark on July 23, 2009 / ENGAGING, Marketing, Media, News, Social Media, Twitter

Tags: AdAge, Amazon, merger and aquisitions, Social Media, Zappos

K – I – S – S – ING… First comes LOVE, then comes MARRIAGE… (then, a whole bunch of legal jargon) But what comes next? For $800 million, Amazon gets the opportunity to plug their Teflon-esque business model in to the Gen-Y Juggernaut that is Zappos.

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