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Archive for the Social Media Category

You’re Going To Die Anyway

Feel that? It’s your life slipping away. Yep. Every second of every minute that you spend reading this post, you’re slowly dying. Breath by breath, each heartbeat with each syllable, you creep closer to the end. oooooooooh…. Pretty ominous, huh? So, why the dark perspective? Well, this

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Character Counts In Business Too

Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans.  One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among

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OMG, REAL Cleavage!

The Brand Chef asks, how does a brand that’s geared to bolster the confidence and graciousness of a specific demographic fight censorship and discrimination?

… maybe the ABC and FOX censors find silicone boobs less offensive than the actual thing? Who knows?

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My Life Changed Forever

Today is a landmark date for The Brand Chef, a true anniversary to be recognized.  Can you guess what it is? No, it’s not my marriage to the beautiful Mrs. BrandChef.  It’s not the anniversary of being hired at Love Scott. Nope.  Not even the anniversary of

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Under A Social Media Spell?

Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically the marketing departments of

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Addiction Can Be A Good Thing?

Hello, my name is Andy…  I’m a Social Media Addict. (all together now…  Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs…  smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?  Is

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Get-Going Grooves – Volume 1

Music is part of my personal brand.  I’ve written about it before. But for the last six months I’ve created quite a significant illustration of that particular personal brand trait. As a little joke/hat-tip to my friend, Terry Starbucker, I started tweeting about what was rolling off

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ONE Nation… ?

Our pledge of allegiance mentions something about being “One Nation,” and being, “Indivisible,” right?  Unfortunately, it’s been so long since I’ve heard it, I may have to check my facts on that. After watching the State of the Union address, I had to reflect on how, with

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Be Unique. Be Infectious. Start Something Bigger Than “You.”

Can you say your brand is unique?  Can you say you’re a pioneer? It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.” My answer: “You

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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