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Archive for the Rants Category

Your Marketing Can’t Fix Crazy…

Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:

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3 Questions You Need To Ask

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready to

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Competition, Cooperation In Social Media – What A Week!

When it comes to a little friendly competition, I’m all game.  I love the challenge.  I love the strategy.  And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central

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Socially Responsible?

I LOVE social media.  It’s the wild west in cyberspace. Not only can I post anything I want on this blog, my Facebook account, my Twitter account(s) or any number of other outlets (look to the right) I subscribe to; but I can search and monitor (virtually)

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Watch Where You’re Swingin’ That Thing…

Desire and a baseball bat… maybe a leather glove…  That would make me a major leaguer, wouldn’t it?  No? Okay, well, then give me some spiffy pin-striped pants and a jersey with the number “2” on it…  Now I’m just like Derek Jeter, right? STOP IT! Just

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T.G.I. Fridays Steps In It Socially?

T.G.I. Fridays …  what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,

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Disney Bringing Spandex To The Playground?

Disney and Marvel? As an illustrator, as an artist, as an appreciator of all things cartoon and comic; heck as someone that used to be a kid, this buyout just doesn’t sit well with me.  Why would Disney, THE pinnacle of family entertainment choose to side-step their

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Campaigning For “Youville” – Telling VS. Talking

Are you successful in social media campaigning? Look around you.  Is there anyone else with you?  Is there anyone even near you? Okay…  I say that somewhat figuratively.  But think about it.  Are you TELLING others about your business, your industry, politics, dreams, fears, or aspirations? Or

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If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet. Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well

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Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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