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Archive for the Rants Category

Rare Iowa Straw Poll Backlash (a Personal Rant)

While I try not to mix business, personal life and my public persona with ANYTHING remotely political, I usually refrain from posting content such as this. But in this election season started by the Iowa Straw Polls this week and destined to continue on through the next

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Video Killed The Blogging Rock Star

So this post is a sort of an extension to my last post about “Flipping” your Blog. From what I can tell, video,as with web development and content management systems, has hit a consumer marketing pace that is going to change the way we (you and I

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Online Illustrators Need An Advocate

Well, I found one.  In an article I read a few months ago, Kohi Vinh brought to the foreground the alarmingly BAD illustration and exposure artists are getting online. While I could have written a post agreeing with his post…  I wanted to do one better. Below

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You Can’t Rely on Gimmick Branding

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for the

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We Don’t Need Another Hero – A Rebuttal

This morning, one of my Des Moines social media cohorts wrote a post about the recent onslaught of social media companies, consultants and “Superstars” that have recently dotted our fine city. Troy Rutter hasn’t hidden his distaste for the trend of social media consultants popping up out

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Can We Treat Our Customers Like Children?

Yep, it’s coming. Christmas. Sure, right now it’s 93 degrees (in my neighborhood) and Christmas is a whole 156 days away, but I can almost see all of the commercials now. Don’t they start airing some time in September?!? And shortly after, my kids start communicating with

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Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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Character Counts In Business Too

Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans.  One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among

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