Archive for the Personal Posts Category

That ’70’s Marketing

I don’t know about you, but I’ve actually sat in on marketing strategy meetings that went a little like this… (Feed readers and Facebookers, click here to go to the post and see the video) Challenging economy? Intimidating competition? Sure, it’s hard to “do it yourself” when

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It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

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The Brand Chef is a Jerk!

Yep. I’m a jerk… a snob… a ruffian (just look at my profile photo). Or maybe I’m just a little more prudent with the people I associate with in my social and professional networks than some? Case in point: LinkedIn is a great business-networking tool. I’ve only

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