Archive for the Personal Posts Category

5 Things I Hate About Branding Experts

Walk in to virtually any ad agency and you’ll find ’em.  They’re usually in distressed jeans, flat, cordovan shoes with an un-tucked shirt and strategically ever-so-slightly messed hair.  Male, female… doesn’t matter, the only difference may be the thickness of stubble above the neck.  They make themselves

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This Snow-Day Is Brought To You By…

This post is for my fellow Midwesterners that have, over the last 60 hours, braved the cold, wind and driving snow from one of the worst blizzards seen in this area in almost a decade. Last time Iowa had snow like Tuesday and Wednesday’s storm was 1992.

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Be Unique. Be Infectious. Start Something Bigger Than “You.”

Can you say your brand is unique?  Can you say you’re a pioneer? It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.” My answer: “You

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Word-Of-Mouth At Light Speed

Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate

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Your Marketing Can’t Fix Crazy…

Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:

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3 Questions You Need To Ask

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready to

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Competition, Cooperation In Social Media – What A Week!

When it comes to a little friendly competition, I’m all game.  I love the challenge.  I love the strategy.  And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central

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Socially Responsible?

I LOVE social media.  It’s the wild west in cyberspace. Not only can I post anything I want on this blog, my Facebook account, my Twitter account(s) or any number of other outlets (look to the right) I subscribe to; but I can search and monitor (virtually)

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