There it stands before you – a big eyesore. It’s weathered and showing it’s age. Your neighbors scowl and roll their eyes as they drive by. Time and the environment have dilapidated the exterior, showing flakes and deep veins of coarse texture. But the foundation and supports
FEED ME MORE! >> →Archive for the Personal Posts Category
Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!
FEED ME MORE! >> →What are the marketers and designers for the London 2012 Olympic committee doing? The new mascots for the 2012 Olympics are ill-conceived and as ridiculous as the logo!
FEED ME MORE! >> →Assassins. Espionage artists. Spies. Mercenaries. Survivalists. Turtles? Whatever you call them, the Ninjas’ brand is simply cool as hell! They have an aura of overwhelming power, intelligence, stealth and magic that no other warring agent can touch. Sure, the “Ninja” brand has been copied, stolen and spoofed,
FEED ME MORE! >> →There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among
FEED ME MORE! >> →How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.
FEED ME MORE! >> →The Brand Chef asks, how does a brand that’s geared to bolster the confidence and graciousness of a specific demographic fight censorship and discrimination?
… maybe the ABC and FOX censors find silicone boobs less offensive than the actual thing? Who knows?
FEED ME MORE! >> →Today is a landmark date for The Brand Chef, a true anniversary to be recognized. Can you guess what it is? No, it’s not my marriage to the beautiful Mrs. BrandChef. It’s not the anniversary of being hired at Love Scott. Nope. Not even the anniversary of
FEED ME MORE! >> →I’m a HUGE Paul McCartney fan. If you follow my “Get-Going Groove of the day” tweets, you probably figured that out. But I remember when I first read the rumors of Paul McCartney’s early demise. It was in a retrospective in Rolling Stone magazine (here’s some current
FEED ME MORE! >> →I’m a list-maker. To-do lists. Shopping lists. Priority lists. Lists of favorite foods. Lists of “Grooves.” You name it; I’ll make a list for it. This morning, I was sitting in my “home office” (the dining room table) going over my most recent list – a “priority
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