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Archive for the Nonsense Category

3 Questions You Need To Ask

Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready to

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Competition, Cooperation In Social Media – What A Week!

When it comes to a little friendly competition, I’m all game.  I love the challenge.  I love the strategy.  And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central

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Socially Responsible?

I LOVE social media.  It’s the wild west in cyberspace. Not only can I post anything I want on this blog, my Facebook account, my Twitter account(s) or any number of other outlets (look to the right) I subscribe to; but I can search and monitor (virtually)

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Sex Or Cash? A Masterpiece Theater Interlude

I just ordered Hugh MacLeod’s Ignore Evereybody: And 39 Other Keys To Creativity – simply because of the farcical treatment the folks over at Brand Autopsy gave it. I LOVE IT! More-so, I love the segment that they chose to feature.  The Sex and Cash Theory –

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Defend Define Your “Green” Packaging

There’s a silly trend in packaging design that I’ve noticed while meandering down the isles of my local “UberMart.” It’s called Green Packaging. You’ve seen ‘em. The brands that slip and slide their way through your subconscious and into your cart with the wobbly front wheel… Spouse

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10 Reasons I’ll NEVER Be A Social Media “Superstar”

What IS a social media superstar… me? you? I may know one… Over at GetANewBrowser.com, Andy Brudtkuhl (Twitter @abrudtkuhl) took a much more in-depth look at those that claim to be social media “experts.” It inspired me to think a little more about what exactly a social

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Uh… Better Late Than Never?

So, I picked up an issue of Advertising Age (actual print *gasp*) last week and slowly perused. On the cover article, reading, “Brands aren’t simply brands anymore. They’re the center of a maelstrom of social and political dialogue made possible by digital media…” as an opening quote

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It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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