Archive for the Inspiration Category

TWITTER? You Must Be Insane…

“How in the heck can 140 characters make any impact on my customers?” Just a one of the response I’ve received from Nay-Sayers when I talk about using Twitter as a marketing tool. “Mindless babble…” “Fanboy frivolity…” I usually sit and listen (patiently) while they list out

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It’s Good Business, And It’s All About People.

Do you know anyone that you’d call a “Go-Getter?” Yeah, that guy/gal that always seems to be working on getting results at virtually any cost?  Sure, I know ’em quite well. I know, because I have always been one… A “do-er,” as one employer labeled me.  I

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Are You Ready For Socialnomics™?

Explain to your parents the fascination you have with social media.  Better yet, explain the advantages of social media MARKETING to a company CEO, CFO, CMO or any number of other CxO’s.  They’ll stare at you like some kind of snake oil salesman. Better yet, give them

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Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

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