For the last two years I have had the honor of speaking at the #140 Character Conference held in Des Moines, Iowa. It’s a tremendous, national series of events that originated with Jeff Pulver ( @JeffPulver ) as a call-to-action for the Twitter and social media community as a whole. With great PR and some passionate participants, the event has turned into one of the most prolific social media events in the nation (maybe the world).
So, on April 23rd, a couple hundred of our close Des Moines social media friends as well as some connected through the wonders of technology, gathered to explore “The State Of Now” at the 2012 140 Character Conference Des Moines!
As a marketing and branding professional, I love to create passion with my words, but I was in for a treat on this day. We had speakers make connections professionally and personally throughout the whole day. As I watched the event roll via Ustream, I was thrilled and honored to be included in this event. For some, it was educational. For some it was entertaining. For most, it was a day of passionate sharing that they’ll never forget.
Some of my favorite speakers include (click to see their video on YouStream):
Ben Smith, Speaking on the Social connection and the tremendous experienced he’s had in his “New Home.” (MAKES ME PROUD TO LIVE HERE)( Find him on Twitter @BenASmith )
And for those that know me and know about TRUE Branding: Here, in a neat 10-minute nutshell is how TRUE Branding can change your life and your business for ever!
If you’d like to read more about TRUE Branding, click the link here –> TRUE BRANDING!
Thanks so much to Deb During ( @DebWorks ) for allowing me to experience the event. I look forward to future ones!
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now a part of me. So engage it with care.
I’ve had the honor of hearing and seeing some very good keynote speakers throughout my career. Some have left me with tears in my eyes or a fire in my heart while others… have… well… just left me.
On the positive, I’ve seen tremendous motivational speakers like Hajj Flemings (@HajjFlemings on Twitter) and Angel Maiers (@AngelaMaiers on Twitter), innovative business marketing and branding speakers like Michael Wagner (@BigWags on Twitter) and Liz Strauss (@lizstrauss on Twitter).
Every time, I make it a point to get a few minutes, face-to-face with the speakers to make an introduction – often times just so they can put a name to the face “@TheBrandChef.“ And every time I approach these speakers, they are engaging, honest and forthright when it comes to offering advice or simply talking about the day’s event.
That’s TRUE brand engagement.
That’s how to build a connection to brand advocates and help build a sustainable brand in the minds of your advocates! WHY? My personal take-away? As your advocate, I feel like I am a bigger part of the event and with the conversation and even a signed book (or whatever swag) I feel I’ve made a connection that meant something to both of us.
So what’s with the Brand Posers?
Yeah, I know, kind of negative, but I have to call ‘em for what they are. I’m talking about the people that stand up and preach brand and personal connections and engagement, but carry themselves in a way that is quite the opposite. They POSE. And they suck.
I take branding personally. I am, after all, The Brand Chef. So when I am inspired by a speaker from my industry (or out of for that matter), I have the passion to pursue engagement and connection at ANY level possible. When this happens, it’s electric. Not just for me, but for my work, my career and my own brand advocates. And I’d hope that for the speaker, the brand I have subscribed to, feels a bit of that spark as well.
So, on the negative, when the correlation of brand “performance” to brand engagement is SO far off, it makes me… well, write posts like this. Because, if I hadn’t had a disappointing experience with a “Brand Poser,” I wouldn’t be relegated to vent. I wouldn’t be forced to wave my blogging fists in the air. I wouldn’t have felt dismissed, disappointed and trivialized.
Being TRULY ENGAGING takes more than a handshake and a kiss in the air by my cheek.
For every clammy palm you have to press and for every Polaroid you have to fake, there is going to be 1000 more that you’ll miss. And THOSE are the misses that matter. The misses with the people that count, the misses with the people who care, the CONNECTIONS with your brand advocates is what will get you where you want to go. So at least make an effort.
Your accolades, your book and the Armani suit have NOTHING to do with your brand.
So as your brand advocate, I offer this miniscule seed of advice, “Pay attention to those that you look down upon, because they, like you, are climbing the same hill… And years from now, they just might know how to spit further than you.”
I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote in the book for 20 years, but it revealed a path on which I could take the first step. Read it today, I highly encourage it…
So, this morning, as I traveled on that path with meetings for a new venture, creating an outline for new campaigns, dreaming of the future and my plans for personal growth and “World Domination,” I looked through my email and was shown just another hint of the brilliance that Jonathan Fields was willing to share with us. It was a notification from Slideshare that Jonathan had posted a new slide deck.
Big deal, right? I get that notification as people I follow in SlideShare post new decks and videos daily. But this one stood out. It simply showed Jonathan Field’s portrait and the title “Annual Report 2011: Serve | Aspire | Transcend”
I had to click.
What I saw was inspiring. What I read was engaging. What I felt was motivated to make 2012 the start of MY future to Serve, Aspire and Transcend. I had my start with his book, but Jonathan’s slide deck (a look back for him), which I humbly share here, has become the blueprint for TheBrandChef (Andrew B. Clark) and how I choose to move through my life moving forward.
OOOOOOH are things heating up the TheBrandChef’s kitchen this morning? Thanks Jonathan Fields (@jonathanfields) for the permission to dream and act on my dreams.
Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed.
The request came out of the blue (proof of building a good personal brand), but after a few Twitter direct messages and a phone call-or-two, I decided Johnny had some great things to talk about and was very interested in learning more about The Brand Chef, marketing strategies and generally what I do… (go figure).
In 19 short minutes, we covered everything from marketing strategies, social media marketing, customer service (which Johnny is brilliant at, by the way), and we even talked a little about how I became The Brand Chef!
Here’s a link to his post of his full 1-hour show. Or you can listen to just my interview below.
Again, I’d like to thank Johnny Wright for taking the time and giving me the honor of being on his show. It was a great conversation and I look forward to hearing / seeing more from him in the future!
Keep Cooking!
Andrew B. Clark
The Brand Chef
Johnny Wright can also be heard on 1350 AM, KRNT radio in Des Moines Iowa. Every Saturday at 8 AM. Check it out!
A lot of people tease me because I’m “Always On.” If I’m not in the office, I can usually be found through any number of social media channels. Whether it’s my Twitter page, my check-ins on Foursquare or my Facebook page; it’s not very hard to find me – for good or bad.
This last week, though, I decided I’d take a vacation. You know, the “relaxing, kick-back-n-nap by the pool kind of week” that many of us need to recharge the branding battery and focus. Well, this is what I did…
I cleaned. Boy did I clean. My house looks like we just moved in.
I gardened. It finally stopped raining in central Iowa, so I pulled about 100 lbs of weeds and found that my garden still survived underneath it all…
I played with the kids. I have three great kids that are on Summer vacation, so after I made them help me weed and clean, we had some quality family time. Movies. Fireworks. Carnivals. Dinners out…
It really was a great week!
But I couldn’t stay away from social media, work and talking about branding. I tweeted and used social media to coordinate projects for work. I scheduled meetings. I went to business and sales improvement seminars… (relaxing?) My coworkers tease me, but maybe this will show them that I should get MORE vacation days. I seem to be pretty darn productive when I’m not sitting at my desk.
One of the activities I’m VERY proud of accomplishing this week was going on-air for the first time in 20 years with Michael Libbie and his Insight On Business webcast that airs daily at http://www.webcastliveone.com We talked branding, business, social media, banking, cause marketing and general current events. I had a blast!
Below is the stream. You may need to jump forward a minute-or-so to get through the set up, but it’s well worth the watch. Maybe I’ll do more of these in the future! (click here for the video in FaceBook and Feed readers)
