Archive for the News Category

If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet. Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well

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Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

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It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

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