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Archive for the Miscellaneous Marketing Category

Has This Brand Protection Thing Gone Too Far?

I have a bit of a rant to make for this post… In a recent article found through the Wired Blog Network, it seems as though T-Mobile has claimed they own the color magenta. …really. And with expected big business “my ‘PEN’ is bigger than yours” force,

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15.5 Ways To Be More Creative

In a recent meeting with a client, I was asked, “Where do (you) come up with these ideas?” I had to pause and think about it for a second. “I just do.” I replied. Sometimes the creativity comes to me in a flash, while talking to the

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Like a (Madonna) Hair in my Pepsi!

Yesterday, on Advertising Age’s website, I read that Madonna, “The Material Girl,” has chosen to tie herself (relax, not literally, boys) and the release of her upcoming album, “Hard Candy” to Unilever’s Sunsilk shampoo. Through a reported $10 million endorsement deal, the “Boy Toy” plans to “create

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Who Tipped the SXSW Apple Cart?

I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the convention center.

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TRUE Brands – Part 4, Conversation is So… Engaging.

This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 3, How Do You Scare a Brand with a Cold? Unique Up On It!

This post is the third in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 2, It’s Not You, Really.

This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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TRUE Brands – Part 1, True Brands Just Start the Journey.

This post is the first in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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Your Brand is Boring… Unless it’s TRUE!

Sometimes I get a little too excited about my chosen career. I was talking to a friend over lunch the other day about my love for analyzing brands. I told him that if a brand isn’t TRUE, I considered it a poorly executed brand. I talked about

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Look Who’s Getting Fresh

Chris Wilson, over at The Marketing Fresh Peel, has touched on a topic that, although covered a few times (to say the least) on the internet, has hit a chord inspiring, TRUE brand-based reason and conversation. He’s developing a series of posts that are centered around “Human

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