Archive for the Miscellaneous Marketing Category

Like a (Madonna) Hair in my Pepsi!

Yesterday, on Advertising Age’s website, I read that Madonna, “The Material Girl,” has chosen to tie herself (relax, not literally, boys) and the release of her upcoming album, “Hard Candy” to Unilever’s Sunsilk shampoo. Through a reported $10 million endorsement deal, the “Boy Toy” plans to “create

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Who Tipped the SXSW Apple Cart?

I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the convention center.

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TRUE Brands – Part 4, Conversation is So… Engaging.

This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 3, How Do You Scare a Brand with a Cold? Unique Up On It!

This post is the third in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts are titled: 1. TRUE Brands – Part 1, True Brands

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TRUE Brands – Part 2, It’s Not You, Really.

This post is the second in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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TRUE Brands – Part 1, True Brands Just Start the Journey.

This post is the first in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding. The Series posts will be titled: 1. TRUE Brands – Part 1, True

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Look Who’s Getting Fresh

Chris Wilson, over at The Marketing Fresh Peel, has touched on a topic that, although covered a few times (to say the least) on the internet, has hit a chord inspiring, TRUE brand-based reason and conversation. He’s developing a series of posts that are centered around “Human

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