Archive for the Miscellaneous Marketing Category

You Can’t Defeat Good Branding

Although actual “branding” is a somewhat passive, cerebral concept; this weekend, it jumped up and knocked me on my (cerebral) butt – ultimately making me declare that being employed in the marketing and communications industry is making me stupid. Or maybe it was as simple as “You

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How Waiting Taught Me A Lesson

If you’ve ever “visited” a hospital waiting room, you’re quite aware of the time that you’ll spend paging through magazines. In past visits, these sterile, silk flower adorned mausoleums have provided me with a plethora of subscriptions to choose from – everything from Diabetes Digest to Preserving

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(Let Them) READ ALL ABOUT IT!

One of the biggest challenges in business today is building strong relationships with customers and contacts. How do you establish and cultivate relationships while maintaining integrity and credibility? It’s important to share the success of your company, new products or ventures, while remaining sensitive of others’ time

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Breaking The Fourth Wall – Are You Out There?

In theater, there’s a basic, confined realm in which all of the action takes place. The set, the actors, and action all take place within the three visible “walls” of the stage (stage left, stage right, and up-stage – or the back). Then, there’s the fourth wall,

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Look Ma’ … I’m Different!

In Marty Neumier’s book, “The Brand Gap,” he specifically points out “differentiation” as a primary discipline – requiring special attention. Although I agree that brand differentiation is important, I have to constantly remind myself AND my clients, simply being different really doesn’t cut it. Our brains are

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